Resources and guides

Honest numbers. No marketing talk.

Our web design and branding cost guides source every figure. Studies and research data come from primary sources, price figures from publicly available market data. No invented prices. The guides on SEO and GEO, the EU AI Act and AI visibility are currently available in German only.

Cost Guide

Web Design Cost Guide 2026

What a professional website really costs in 2026. From 4,500 EUR business website to 500,000 EUR enterprise platform.

5,500 words · 15 primary sources · 17 chapters

Sources: Bitkom, Google, Deloitte, Stanford Persuasive Technology Lab, Forrester, Baymard, Clutch

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Cost Guide

Branding Cost Guide 2026

What professional branding really costs in 2026. From EUR 2,500 for a logo to EUR 500,000 for an enterprise brand system.

5,400 words · 22 primary sources · 15 chapters

Sources: Kantar BrandZ, McKinsey, Binet and Field, Edelman Trust Barometer, Nielsen Catalina Solutions, ACEA, Bitkom

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Guide

The EU AI Act for Marketing 2026

Which deadline applies when: Article 4 since February 2025, Article 50 since August 2026, labelling and two new prohibitions from December 2026, high-risk from December 2027. With the penalty tiers set out correctly.

5,200 words · 10 sources · 13 chapters

Sources: Regulation (EU) 2024/1689, Regulation (EU) 2026/1744, Article 99 via the AI Act Service Desk, Bundesnetzagentur, EU AI Office, Bitkom 2026, C2PA, Lindgaard 2006

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