Being seen is not a result yet.
ALVÉRA builds organic presence and runs paid advertising on Meta, Google and LinkedIn. Both against targets set before the work starts, not against numbers that look good afterwards.
Discuss channelsReach is an intermediate figure, not a goal.
A post can reach ten thousand people and reach nobody who wants to buy. Reach, impressions and followers are intermediate figures. They say something happened. They do not say it achieved anything.
We agree at the start how the result will be measured: enquiries, bookings, orders or job applications. Channel choice, content and budget follow from that. Anything that cannot be traced back to that figure is not sold to you as a success.
What actually sticks?
Two ads carrying the same message, built differently. Set the display time, press show, then say which brand and which offer you saw.
Ready. Set the time and start.
While scrolling, whether someone stops is decided in under a second. Set it short.
This test is an illustration, not a measurement. It collects no data and proves no percentage. It only shows what you personally retained.
Organic and paid solve different problems.
Organic builds trust and works slowly. Paid brings people immediately but stops working the moment the budget ends. Doing only one of the two is paid for elsewhere.
Build.
For brands someone is meant to believe. Slow to work, but it stays once the spending stops.
- Channels chosen by audience, not by trend
- Editorial plan with fixed formats
- Production of graphics, reels and copy
- Community management and replies to messages
Accelerate.
For offers with a clear goal and a clear window. Immediate effect, ends with the budget.
- Advertising on Meta, Google and LinkedIn
- Audiences and exclusions instead of spray and pray
- Several versions tested against each other
- Reporting against the target defined up front
From the target to ongoing management
We do not start with the channel. We start with the question of what should come out at the end.
- 01
Set the target
Enquiries, bookings, orders or applications. One figure to measure against later. Without it, every later report is a matter of interpretation.
- 02
Choose channels
Where your audience actually is, not where there happens to be movement. Sometimes that means deliberately leaving a channel out.
- 03
Produce
Graphics, reels, copy and ads. Built for the moment someone scrolls past, not for the moment someone stops.
- 04
Run and test
Several versions run against each other. What does not deliver gets switched off rather than explained away.
- 05
Report
A monthly report tied to the target. Reach is in it, but reach is not the answer.
What clients ask beforehand
What is the difference between organic social media and paid advertising?
Organic posts reach people who already follow you or find you through recommendations. They cost working time rather than media budget and build trust slowly. Paid advertising reaches people who do not know you yet, works immediately, and stops working the moment the budget ends. The two solve different problems and do not replace each other.
Which platforms does ALVÉRA manage?
Organically, mainly Instagram, LinkedIn and Facebook. On the paid side, Meta, Google and LinkedIn. Which channels make sense is decided by the audience, not by the platform. For a trade business with a regional catchment the answer is different than for a B2B software company.
How is success measured?
Against a figure agreed before the work starts, such as enquiries through the form, booked appointments or orders. Reach and followers appear in the report but remain intermediate figures. We only state results together with the measurement period and the definition of the metric.
Which channels suit you?
Tell us what you sell and to whom. We will tell you which channels are worth it, which are not, and what that costs.
Free. No obligation. No sales pressure.